ABM Done Right - A Personal ABM Podcast

It's Not Just the Customer Success Team's Fault That Key Accounts Are Churning

September 03, 2023 Kristina Jaramillo and Eric Gruber
ABM Done Right - A Personal ABM Podcast
It's Not Just the Customer Success Team's Fault That Key Accounts Are Churning
Show Notes

Gallup studies show that 82% of B2B customers are indifferent, disengaged or actively looking to replace a vendor. Yet, many companies still put a greater emphasis on building a pipeline vs. protecting and expanding key accounts.

In this podcast, customer success expert, Kristi Faltorusso, joined Kristina Jaramillo to discuss the state of customer success and how account retention and expansion is an organization-wide issue.