ABM Done Right - A Personal ABM Podcast
As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com
ABM Done Right - A Personal ABM Podcast
Why Davis Potter and Scale.AI Are Taking a 1:1 ABM Approach First
Davis Potter managed ABM programs for Google, Pegasystems and is now managing Scale.AI's ABM program. The program at Scale is very new (almost 4 months in from the start) and he's focusing first on the 1:1 with the company's most strategic accounts before going for scale.
As many teams first focus on 1:few and 1: many BEFORE implementing 1:1, listen to this podcast with Davis, Kristina Jaramillo, and Eric Gruber to see why taking a counter-inutitive personal approach first will deliver stronger revenue results.