ABM Done Right - A Personal ABM Podcast
As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com
ABM Done Right - A Personal ABM Podcast
Eric Dates on Why ABM Programs Fail & the ABM Readiness That Needs to Be Completed
Eric Dates (Head of Marketing for V Comply) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. They discussed:
1. Why previous ABM programs failed for Eric Dates -- and what he did differently with his most successful ABM programs.
2. The questions we should be asking internally before we even focus on building an demand gen strategy and an ABM strategy,
3. How GTM teams need to change their “mentalities”, “processes”, “interactions” and experiences so they can be more impactful.
4. How tech should support the ABM strategy vs. drive the ABM strategy.
5. The ABM program that Eric Dates is envisioning for V Comply.